Mei Lau
Brand & Customer Experience
A Toronto-based Creative Designer driving design innovation across diverse industries, I create beautiful designs with a focus on purpose and rationale.
I am currently looking for new opportunities and always open to fresh ideas. Feel free to connect with me.
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Design Archives SELECTED WORKCharlie Banana | Procter & Gamble
Legacy DesignBrand Identity RefreshSustainable Packaging Design IconographySocial Media ContentsPerformance Creative AssetsNewsletter Design
DTC Experience
SELECTED WORK
Charlie Banana | Procter & Gamble
✦ Brand Identity
✦ Visual Design
✦ Website Development
✦ Packaging Design
✦ Print Production
OVERVIEW
A holistic brand refresh for Charlie Banana, unifying packaging, digital, social, and product touchpoints through a modern visual identity, sustainable packaging solutions, and an enhanced customer experience designed for the US market.